ROLE
Sr. Visual Designer

CHALLENGE
Make Uber Eats gift cards an appetizing holiday gift for customers.

SOLUTION
Designed vibrant, food-inspired illustrations to make gift cards feel like the perfect holiday treat. Featuring festive dishes like roast turkey and decadent desserts, the designs were fun, modern, and eye-catching. For social ads, I paired these illustrations with bold typography and engaging copy, ensuring they stood out on Instagram, Facebook, emails, and blog posts.

IMPACT
The mouthwatering illustrations made the gift cards feel like a must-have holiday item, sparking excitement and desire. Combined with engaging copy, they helped boost clicks, drive higher engagement, and increase gift card sales.